Familiar yet different
Arte | D'art Design Gruppe | Frankfurt Book Fair 2008-2010, Germany | 112 sqm
Arte | D'art Design Gruppe | Frankfurt Book Fair 2008-2010, Germany | 112 sqm
AgainARTE TV Germany entrusted D’art Design with the creative conception of thebroadcast format at the Frankfurt Book Fair 2008. The occasion for thisredesign is the newly arranged ARTE On Screen Design. This time D’art Design hadto combine the proven design with the new dynamics and strengthening of theemotional closeness to the viewers. Bright module walls with pictures ofstriking heads invite the visitor to the 112 sqm ARTE stand. The movement ofthe new On Screen Design was adapted to the design of the standing elements:the winding structural modules translate the dynamics of the two dimensionalscreens into the tridimensionality of the fair format. This format created wasalso used at the Leipzig Book Fair 2009 and Frankfurt Book Fair 2009/10.
